Announcing Our Brand New Website!

Hello everyone, and thanks for visiting our new website!! On November 6, 2017, we launched our new and improved website and we hope you like it! We have been working on our new website design part-time for quite a while; and we decided to make a big push to finish the design and implementation over the summer and launch the site during the fall season. We have been in a beta test mode for the last month, and we believe we have ironed out the major kinks. We love the new design!

Our new site design strategy was not to implement a large cookie-cutter uniform product catalog; but to adapt our unique boutique retail store style and strong history of superior customer service to our online presence. We wanted to design a boutique look-and-feel, and to gear our new site layout toward student uniform programs and business-to-business (B2B) sales. As we continue to grow and expand our customer base, we may offer a link to a large online product catalog at a later time.

New Features

The re-designed site offers an integrated blog that makes it easier for us to publish and share new content and to keep our customers informed. Student customers have the ability to register for an account and to order their student program uniforms. The new site design also offers a completely new feature set for B2B sales including registration and login portals, a B2B order page, PDF copies of invoices, and a purchase order capability. We also have a brand new online Fan Club e-mail newsletter signup form, so you can sign up to keep up with our in-store coupons and happenings. We also now have an improved backend administration interface, which improves our ability to add and update products and to process your orders. For business clients, keep in mind we are Virginia Small Women and Minority (SWAM) and micro-SWAM certified; a certified Women Business Enterprise (WBE) and a certified Woman Owned Small Business (WOSB) with the United States Small Business Administration (SBA). Having these certifications means our business could help your business reach your supplier diversity metrics. For more information, click the Certifications link under “Company Resources” in our site footer.

New Content

We intend to update our new site regularly with fresh content like new product arrivals and other related news; so please bookmark our site so you don’t miss out! Please take your time to browse around our site, and again, thanks for visiting today! We would be interested to hear your impressions of our new site! Also, don’t forget to sign up for our Fan Club e-mail newsletter so you can get the monthly coupons and latest news!!! We look forward to seeing you soon!

About the Author
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About Lisa Beggs

Lisa Beggs is President of The Uniform Store in Winchester, VA. She acquired the business in 2009 and has expanded it three times since. She has also attained various business certifications and truly enjoys working one-on-one with individual customers and business clients.